Social Listening | GoTo Foods Intelligence

Overall Sentiment Score +2.4 pts

74.2

Industry avg: 68.7

Total Mentions ↑ 18%

142,890

Across all channels

Avg Star Rating → 0.1

3.87 ★

Google + App combined

NPS Score ↓ 3 pts

+32

QSR bench: +38

Issue Resolution Rate ↑ 5%

61.4%

Responded within 24h

Sentiment Trend — All Channels

Positive / Neutral / Negative split over time

Positive Neutral Negative

Competitive Sentiment Radar

GoTo Foods vs. Key Competitors

Brand Sentiment Leaderboard

GoTo Foods Portfolio — 30d

Brand	Score	Reviews	vs. Prior	Trend

Trending Topics — Social & Reddit

Bubble size = mention volume · Color = sentiment

Star Rating Distribution

Google Reviews · All Brands

Sentiment Timeline — Social Channels

30-day rolling sentiment by platform

Recent Mentions Feed

High-signal reviews & posts — sorted by impact

Brand Social Q&A

Ask anything about what consumers are saying — changes, menu items, promotions, competitors. Powered by social listening signal data.

💬

Ask a question about social & consumer voice for this brand. Try the suggestions above or type your own.

Top DMA↑ 4%

New York

Highest mention volume

Fastest Growing Region↑ 22%

Southeast

YoY mention growth

Highest Sentiment Region+3.1 pts

Midwest

Avg. sentiment score

States with Risk Signal↑ 2

7

Sentiment score < 60

Active Locations→

1,847

Across 48 states

Sentiment Heatmap by State

Color intensity = avg. sentiment score · hover for details

Top 10 Metro Markets

By mention volume

Regional Sentiment Breakdown

Positive / Neutral / Negative by US census region

Sentiment Score by Region

Radar view — vs. brand average

Top States — Issue Flags

States with most negative signal this period

Customer Expansion Demand

Where guests are asking for more locations or new market entry — derived from review & social voice

More Locations (Existing Market) New Market Entry

Customer Journey Flow

Sankey diagram — paths from awareness to loyalty · width = volume

Stage Drop-off Analysis

Conversion rate between each stage

Order Channel Distribution

How customers choose to order

Return Visit Drivers

What brings customers back

Journey Friction Points

Ranked by drop-off impact · sourced from review signal & behavioral data

Est. Annual Revenue at Risk↑ 4%

$8.4M

From defection signals

Competitor Mention Share↑ 2.1 pts

31.4%

Of all brand conversations

Spend Reduction SignalHigh

18.2%

Customers reducing visits

Cuisine Exploration Rate→ 0.3

42.7%

Mentioning other cuisines

New Entrant Threat Score↑ 1.2

6.8 / 10

Emerging comp momentum

Competitor Traffic Steal Index

Estimated visit & transaction share lost to each competitor (last 90 days)

Customer Spend Shift

YoY change in reported visit frequency signals

Cuisine Exploration Trends

Categories our customers also mention — index vs. 12 months ago

Customer Migration Flow

Where lapsed customers report going next · node width = volume

Migration Trend Over Time

How customer defection patterns shift across time windows — 7d → 30d → 90d → 12m (out of 1,000 tracked)

Emerging Threat Radar

Competitors to watch — not yet in official comp set

Leakage Impact by Competitor

Estimated traffic & revenue impact from defection signals

Competitor	Steal Score	Mention Delta	Est. Visits Lost/Mo	Est. Rev Impact	Primary Steal Driver	In Comp Set?

Recommended Comp Set Additions

Brands gaining share-of-voice in your customer base — strong candidates to add to your official competitive benchmarking set

Campaign Concept Scorer

Select a campaign concept below to see how aligned it is with this brand's current consumer voice — based on social sentiment, review themes, and mention momentum.

High Interest Moderate Interest Low Interest

Test Your Own Idea Describe a campaign concept and get an instant consumer voice signal score

0 / 200

Campaign Signal Radar

All concept scores mapped against consumer voice dimensions

Top Concepts by Score

Ranked consumer interest score across all preset concepts

Campaign Pipeline

Click “Move to In-Market” on any concept card to schedule it. Active campaigns highlight when live.

Planned Live Now Completed

No campaigns planned yet

Click “Move to In-Market” on any concept above to add it here

Data Dictionary & Sources

This dashboard aggregates social listening signals from multiple platforms, processed through natural language analysis and sentiment classification. All metrics are updated on a rolling 30-day basis unless otherwise noted. Figures shown are illustrative benchmarks for planning purposes and should be validated against live data integrations.

Refreshed Mon Apr 27, 2026 · 6:00 AM ET

Data Sources

Metric Definitions

Metric	Definition	Calculation	Source(s)	Cadence

Sentiment Classification Methodology

How Sentiment is Scored

Score Tiers & Thresholds

Channel Definitions

Competitive Sets by Brand

Glossary

All sentiment scores, mention volumes, and financial impact estimates are derived from aggregated third-party platform data and NLP classification models. They represent approximations for strategic planning purposes. GoTo Foods internal data, franchisee POS systems, and first-party CRM data should be used for operational decision-making. Competitive benchmarks are based on publicly available review signals and may not reflect competitor internal data.

Sentiment Revenue Index↑ 1.4

112.4

Corr. with same-store sales

Churn Risk Score↑ 0.8

24.7%

Negative repeat mentions

Loyalty Signal↑ 3%

41.2%

Repeat positive mentions

Delivery Revenue at RiskHigh

$2.1M

Based on neg. UX signals

Sentiment Score vs. Same-Store Sales Growth

Correlation by brand · last 12 months · bubble size = review volume

Issue Impact Matrix

Frequency vs. Business Impact

Revenue Driver Analysis

Customer sentiment themes mapped to business KPIs

Driver	Sentiment Theme	Mention Vol.	Trend	Revenue Impact	Action Req.

Opportunity Roadmap

Top social listening-driven actions ranked by ROI potential